Why
Solobear
Folks with enquiring minds see our brand logo and ask: WHY THE POLAR BEAR?
In the icy snow laden regions of the Arctic, where a man’s heart can stop and the human body freezes within seconds of unprotected exposure, life anywhere on earth couldn’t be tougher. And yet it is here, in the open plains of nothing but mile upon mile of powder white snow, that we find the grueling terrain that is home to the great white Polar Bear – SOLOBEAR’s chosen icon to inspire budding entrepreneurs.
For the Polar Bear, not unlike many of his fellow creatures of the Arctic kingdom, must learn to survive on nothing more than his inbred hunting skills and own natural instincts. Eat or he will surely die. The Polar Bear’s primary diets are the pups of seals and walrus. He needs to eat meat to build and sustain his own body fat. But this daunting task of coniferous survival is not without its challenges.
A good entrepreneur who has a social conscious and understands where we are in South Africa, would have a mix of self-interest in terms of profit-making, salary, bonus etc, and to have his creative energies compensated…and at the same time having social objectives of creating more jobs, training, bursaries and learnerships.
For the Polar Bear must not only trek for days without food over terrain deep in snow to find his kill, but he must also learn to find a new kill every day. For any trace or scent from the day before is sure to be lost, if not eradicated, from the fresh snow fallen overnight. Rendering him helplessly unknowing of any success he may have achieved in drawing closer to a meal the day before. The upstart of this leaves our solo survivor with no choice but to start each day’s hunting expedition… totally afresh.
So the great white Polar Bear gets our vote for persistence. And we know from the advice of others, who have observed super successful people first-hand, that persistence is a major factor to entrepreneurial success. Learn to embrace each day one at a time.
And may the great white Polar Bears of the Arctics be spared for many years to come.