“Successful retail outlets are no longer passive spaces where merchandise is displayed in a convenient place for consumers to come and browse for what they want to purchase. They have become interactive places of idea stimulation, entertainment and excitement. Making the stores come alive and reflecting and actively demonstrating the ...

Stewardship of the Advertising Budgets My Ouma would always remind me to “look after your cents and the rands will look after themselves.” It’s worth pointing out that my Ouma was a Hollander. It takes me back to my days as a young trainee in the advertising industry. My then ...

Last year I attended two art talks hosted by the Fynarts Festival in Hermanus. Both talks gave me pleasure in the fact that I was learning things I never knew before…and probably would never have come to know… were it not for my invested interest and attendance. Two gems worth ...

HH Sheikh Mohammed Bin Rashid Al Maktoum We are building a new reality for our people, a new future for our children, and a new model of development… Why Ministers for Happiness, Tolerance, Youth and the Future? Feb 27, 2016 Over the past two weeks, I have heard and read ...

Understanding a largely misconstrued industry. When trying to explain to an outsider of the industry, it can be quite difficult to articulate exactly what value design does add to any product or service. I will relate a story that helped me to understand what design does: it was first told ...

Gaining loyal customers versus just making sales Back in the early 1990’s, prevailing wisdom had it that the brand was dead. Consumers were defecting in droves to lower priced, retailer house brands. Now, three decades later, things are very different with the mainstream retailers completely dominating consumer markets. More than ...